CADILLAC FORMULA 1®
JOURNEY STARTS HERE

On February 10th, we unveiled the official Cadillac Formula 1® Team livery inside our Paris flagship store — a moment that represents far more than a reveal.   

It marks a bold new chapter in Cadillac’s journey, defined by courageous design, modern luxury, and the relentless pursuit of performance. It is a milestone we were proud to share with our guests, partners and supporters.
For the first time, the Cadillac Formula 1® car touched down in France, bringing its energy and ambition to the heart of Paris.

From 11 to 14 February, the Cadillac Formula 1® car will continue to be showcased at the Cadillac Paris Store — offering visitors a rare opportunity to stand face to face with the single-seater that will take its place on the grid in Melbourne.

Set alongside the LYRIQ-V, the livery reveal created a powerful link between our future in motorsport and our commitment to electric innovation — both grounded in Cadillac’s philosophy of bold sophistication, optimistic design, and uncompromising ambition.

The evening embodied Cadillac’s spirit: confident, original, and driven by big dreams and bold ambition. It was designed not only to showcase a race car, but to celebrate a new expression of what Cadillac stands for today and what we will champion tomorrow.

Location

Cadillac Paris

7 Rue Meyerbeer

75009 Paris