DRIVEN BY AMBITION:
CADILLAC'S FORMULA 1® STORY IN EUROPE

This year marked an exciting milestone for Cadillac as we officially began our Formula 1 journey. From the glamour of Monaco to the excitement building toward Monza and Madrid, we have had the privilege of experiencing some of Europe's most iconic race weekends up close, bringing Cadillac's spirit of innovation, performance, and ambition to motorsport's biggest stage.

The season also provided the perfect backdrop for creating engaging content with Formula 1 drivers, helping us bring fans even closer to our journey and share the excitement across Europe. As we continue to build momentum, we look forward to creating even more opportunities for people to become part of the Cadillac story.

The journey is far from over. 

For the upcoming races in Monza and Madrid, the Cadillac Flagship Store in Paris will host live race viewing events, offering guests the chance to immerse themselves in the world of Cadillac while following the action on track. Visitors will also be able to discover our all-electric lineup, including the OPTIQ, LYRIQ, and VISTIQ, and learn more about the innovation, craftsmanship, and performance that define the future of the brand.

As we continue this exciting first chapter in Formula 1, we look forward to welcoming even more guests, sharing new experiences, and bringing the Cadillac journey to life both on and off the track.

Check below our opening times for the F1® grand Prix live viewings:

•  Saturday, 5 September | 3:00 PM - 6:00 PM

Live viewing of the Formula 1® Italian Grand Prix weekend at the Cadillac Flagship Store in Paris.

• Sunday, 6 September | 12:00 PM - 6:00 PM

Live race viewing of the Formula 1® Italian Grand Prix at the Cadillac Flagship Store in Paris.

• Saturday, 12 September | 3:00 PM - 6:00 PM

Live viewing of the Formula 1® Madrid Grand Prix weekend at the Cadillac Flagship Store in Paris.

•  Sunday, 13 September | 12:00 PM - 6:00 PM

Live race viewing of the Formula 1® Madrid Grand Prix at the Cadillac Flagship Store in Paris.