Cookie Policy


This website (“Site”) may use "cookies" for optimizing our services.

What is a "cookie"?

A "cookie" is a small file, typically of letters and numbers that we send to the cookie file of the browser on your computer’s hard disk by our web server. Cookies, for example, allow our Site to recognize a user’s device when a connection has been established between the web server and the web browser. The main purpose of a cookie is to allow our web server to present the user with customized web pages that make the experience when visiting the Site more personal and more responsive to the user’s individual needs.


What kind of cookies does this Site use?


Strictly Necessary Cookies – these cookies are required for our Site to operate and for the functionality offered to work as designed.  This Site uses cookies to enable the feedback feature, video playing functionality and to keep you logged into your profile.  Strictly necessary cookies cannot be rejected.  If you do not consent to these cookies, please exit the Site.

Preferences Cookies – these cookies are used to allow our website to remember choices you have made in the past, such as your language preference or your username and password, so that you can log in to our website automatically can. We will only place this type of cookies if you have consented to them.

Analytical and Performance Cookies - these cookies are used to measure and analyze our website audience (e.g. visitor volume, pages viewed, average browsing time), and allow our website to remember choices you have made in the past, such as your language preference or your username and password, so that you can log in to our website automatically. If you consent to these cookies, you are helping us improve our website performance.

Personalization Cookies - these cookies allow our Site to provide you with online recommendations of products, services and content that match your expectations and preferences. If you consent to these cookies, you are opting for an enriched and personalized experience. 

Advertising and Social Media cookies - these cookies are used for advertisements displayed on third-party websites, including social media, tailored to your preferences, and help us measure the effectiveness of our advertising campaigns. These cookies can share that information with other organizations or advertisers. We will only place this type of cookies if you have consented to them. If you do not consent to these cookies, advertising (including ours) will continue to be displayed as you browse the Internet, although it will not be specific to your personal interests or as relevant.


What Choices Can You Make for Cookies?


Strictly necessary cookies must be set on your device when you visit us to permit our Site to function. Since these cookies are required to view our Site, we do not request your consent. Preferences, Analytical/Performance, Personalization and Advertising and Social Media cookies will only be stored or accessed on your device with your consent. You are prompted for your consent for these cookies when you first visit our Site. You can change your preferences at any time by accessing the “Cookies Settings” link on any page in the footer. If you choose to decline cookies, some of the functionality of our Site may be impaired, for instance, you may need to login to the Site each time you visit or media may not function correctly.

At this time, we do not honor “do no track” signals from a web site browser.


How Long Do Cookies Stay on Your Device?


Each cookie has its own retention period. This means that the length of time that a cookie will be on your browser or device varies. Persistent cookies may persist until they are deleted or may expire after a set period of time. Session cookies are only on your browser or device while you visit our Site. The retention for each cookie is listed in the “Details for Specific Cookies” section below. You can remove persistent cookies by following the instructions listed in the “What Choices Can You Make for Cookies” section.


Web Beacons & Pixels

This Site contains web beacons (also called: "pixel tags"). A web beacon is an often-transparent graphic image, usually no larger than 1 pixel x 1 pixel, that is placed on a website or in an e-mail to monitor the on-line behaviour of the user visiting the web site or sending the e-mail. Web beacons are used by third-party technologies.      

It allows to track which computer accessed a certain website, when and from where (country/city level). This information may be combined with other information collected online or offline about you, including data provided by third party sources, and may be used or shared for the purposes described in our Privacy Statement.  

Pixel tags and web beacons in email measure the effectiveness of our email campaigns by identifying the individuals who open or act upon an email message, when an email message is opened, how many times an email message is forwarded, the type of software, device, operating system and browser used to deliver the email and any URL accessed through our email message.

We may also allow third party advertising and personalization partners to use this information to develop personalized content and appropriate advertising based on your visits over time on Cadillac Europe web sites and non-Cadillac Europe web sites. This information may also be used to evaluate our online advertising campaigns or to tailor promotions and other marketing messages to you across your devices. To measure site activity, provide a better user experience, and tailor our marketing communications, we or our service providers or business partners may compile information from the cookies, pixel tags, web beacons or other technologies on our Sites.


Data collected by cookies and tracking technologies may be transferred to the United States, the European Economic Area (EEA), Switzerland, and other locations where GM or our service providers operate worldwide. With respect to such transfers from the EEA or Switzerland to the United States and other non-EEA jurisdictions which are not deemed to have adequacy under Data Protection Laws, we implement standard contractual clauses and other mechanisms, such as supplementary measures, to provide adequate protection for the transfer of this personal data. Learn more about transfers in our Privacy Statement



If you have questions about this Cookies Policy or our privacy practices, please contact our Data Protection Officer at Our DPO can also be reached at the following address: FAO GM Europe DPO, Cadillac Europe GmbH, Albisriederstrasse 253, 8047 Zürich, Switzerland.



We may amend this Cookies Policy from time to time. We will do so by posting updates to this page. If changes to this Cookies Policy or the cookies we use require your consent, we may prompt you to make new choices when you visit our Site.




List of cookies is available here: List of cookies