ICONIC THEN, ICONIC NOW

For more than a century, Cadillac has been driving innovation and setting the standard of American luxury. Explore the history of an icon and learn how Cadillac is continuing to reimagine what is possible.

Cadillac introduced the industry’s first electric starter in 1911. Today, our EV portfolio, featuring LYRIQ, LYRIQ-V, OPTIQ, and VISTIQ, is leading the way toward an all-electric future.

In 1954, Cadillac became the first carmaker in the world to equip all models with power steering as a standard feature. Today, Cadillac's electric vehicles boast General Motors' revolutionary battery platform.

The soaring tailfins of the 1959 Eldorado Biarritz were the epitome of postwar, jet-age optimism. The tailfin design has evolved into a striking skyscraper signature that lends every modern Cadillac a distinctive look.

Cadillac has led the way in introducing pioneering safety features and advanced technology. Rather than conforming to the mainstream, it has consistently strived to elevate its vehicles beyond mere transportation, setting a global standard for quality and excellence in the process.

In 1964, Cadillac introduced the pioneering automatic climate control system. Today, Cadillac's commitment to comfort persists through LYRIQ's cutting-edge Active Noise Cancellation and seating design, providing lumbar support and massage features.

In 1959, the Cyclone concept vehicle drew heavily from the futuristic aerospace designs of the era. Now, the evolution of Cadillac luxury meets the future of high-velocity performance with the ultra-modern vehicle concept, Opulent Velocity.

The original Cadillac emblem was inspired by the family crest of Antoine de la Mothe Cadillac, the founder of the city of Detroit. For over a century, the Cadillac Crest has continued to evolve to reflect the changing times. The most recent streamlined, monochromatic version points toward Cadillac’s all-electric future.